The market for the production and sale of furniture involves a large number of players and mechanisms which have to be overseen and reinforced. There are a wide variety of specific aspects relating to the consumer target, functional specialisation and spectrum of styles and technical requirements typical to each channel (large-scale retail, small-scale retail and the contract sector). We focus greatly on these factors at IMAB Group, generating major returns in terms of acquisition and exploitation of economies of learning and knowledge. As a consequence, we are able to identify changes in consumer tastes virtually at once and transform them into new product ideas for our customers. We have been diversifying our output for many years, in order to cover the entire furniture market, specialising in B2B with both large-scale and small-scale retail channels. Our distinguishing feature has always been our efficient, vast production capacity, combined with a strong emphasis on the customisation of products and solutions on our customers’ behalf. We have now also been working for some years in the contract channel, drawing on our competencies in design and co-design, development and custom production.